Many Potential Vietnamese Products Have Opportunities in the New Zealand Market.
In 2024, the total trade turnover between Vietnam and New Zealand reached NZD 2.7 billion (equivalent to USD 1.8 billion), an increase of 8.9% compared to 2023. Export turnover from Vietnam to this market reached NZD 1.75 billion, up 13.6%, placing Vietnam at 11th position among major importing countries into New Zealand. These statistics show a positive development in trade relations between the two countries, although many Vietnamese businesses still face difficulties arranging international shipping and logistics due to the geographical distance.#Vietnam Freight forwarder#freight forwarding#cargo courier service#international shipping companies#shipping service company
Vietnamese seafood is a product with many advantages in New Zealand.
In terms of structure, Vietnam’s main exports to New Zealand currently consist primarily of machinery, electronics, and textiles. Seafood products such as shrimp and pangasius, along with nuts like cashews and coffee, also account for a significant market share. Notably, most of these products come from FDI enterprises based in Vietnam, while domestic businesses remain quite hesitant to approach this market. Several companies have established efficient freight service providers between the two countries, but more efforts are needed to attract more Vietnamese manufacturers to participate in this export market.#Vietnam Freight forwarder#freight forwarding#cargo courier service#international shipping companies#shipping service company
The New Zealand market, though small with a population of just over 5 million, has many attractive characteristics that Vietnamese businesses should consider. This country’s economy has a high degree of openness, operates according to free market principles, and New Zealanders are known for their loyal business culture and long-term trust in partners. Once a stable export-import channel is established, businesses can leverage this stability for sustainable development without worrying about unexpected fluctuations in trade relations.#Vietnam Freight forwarder#freight forwarding#cargo courier service#international shipping companies#shipping service company
However, many barriers have made Vietnamese businesses less enthusiastic about the New Zealand market. The distant geographical location increases cargo logistics services costs and extends shipping times. Strict import control regulations require high compliance. The small market size makes many businesses reluctant to invest in facilities and equipment just to serve small-quantity orders. These challenges require businesses to have an appropriate market approach strategy and find experienced shipping service companies to ensure goods arrive safely and meet standards.#Vietnam Freight forwarder#freight forwarding#cargo courier service#international shipping companies#shipping service company
Rice is a product with significant potential in New Zealand.
Rice is one of the potential items that Vietnam could better exploit in the New Zealand market. Despite being a country with a developed agricultural sector with 90-95% of agricultural products destined for export, New Zealand has to import most of its cereals from Australia, Thailand, and India. To compete effectively, Vietnamese exporters need to carefully study New Zealand consumers’ habits, especially the preference for rice packaged in small bags of 2-10 kg with detailed information in multiple languages. Businesses working with logistics companies can optimize their processes and meet market requirements precisely.#Vietnam Freight forwarder#freight forwarding#cargo courier service#international shipping companies#shipping service company
Seafood is another area with great potential. Although New Zealand is famous for its developed fisheries industry, they still import many types of seafood from Vietnam such as shrimp, frozen fish fillets, squid, octopus, and crab. Strict preservation requirements demand that freight forwarding companies invest in specialized refrigeration systems to ensure goods don’t spoil during long transportation periods. Seafood exporters need to coordinate closely with transportation units to maintain product quality from factory to consumer.
To promote agricultural and seafood exports, close cooperation between regulatory agencies of both countries plays an important role. The Vietnam Trade Office in New Zealand recommends strengthening coordination between Vietnam’s Ministry of Agriculture and Environment and New Zealand’s Ministry for Primary Industries (MPI), especially in import risk assessment and health standard development processes. Many global transport specialists can help businesses connect with consulting experts, provide updated information on regulations and legal procedures, helping Vietnamese goods successfully overcome technical barriers.#Vietnam Freight forwarder#freight forwarding#cargo courier service#international shipping companies#shipping service company
The biggest advantage that Vietnamese businesses need to leverage is that both countries participate in Free Trade Agreements (FTAs) such as ASEAN-Australia-New Zealand (AANZFTA), CPTPP, and RCEP. These agreements have eliminated or significantly reduced tariff and non-tariff barriers, creating favorable conditions for Vietnamese goods to compete with products from countries without FTAs with New Zealand. Businesses need to regularly update preferential tariff schedules and work with experienced freight and logistics companies to optimize logistics costs, thereby enhancing competitive advantages and expanding market share in this potential market.
Please don’t hesitate to contact if you have anymore questions!
Mr. Jimmy
General Manager TPG
(+84)-(0)903917505
