CMA CGM introduces new digital spot pricing system
CMA CGM Group has announced a switchover in its spot pricing to a fully digital, instant and dynamic process, presenting SpotOn, an instant spot quote at a guaranteed price and priority space allocated on board the ship after booking.
CMA CGM said it will provide its customers with access to the digitally-enhanced version of its spot pricing tool via SpotOn, a new online product integrated with My CMA CGM that simplifies the booking process.
The digital overhaul of CMA CGM’s pricing systems has been designed in conjunction with Pricemoov, a French start-up specialised in smart, dynamic pricing.
“This key digital transition in our pricing systems of shipping will provide our customers with greater flexibility so they can adapt to the rapid changes in the market, and it makes for a smoother user experience,” stated Olivier Nivoix, the CMA CGM Group’s executive vice-president.
SpotOn has already been available since July for all customers on CMA CGM’s and CNC’s shipping services on six trades: Asia–Europe, Mediterranean–Asia, Asia–East Coast of South America, Asia–West Africa, Indian sub-continent–Europe and Intra-Asia.
Extension of this product to all the group’s other trades and brands began on 17 January and will continue throughout the first six months of 2022, according to a statement.
The new SpotOn online service accounts for over 60% of spot volumes, as it can instantly provide a quote for a given journey, with a transparent price that is guaranteed for 24 hours. Space on board the ship is then allocated on a priority basis as soon as the booking has been confirmed.
The Marseille-headquartered shipping company added that its customers can have value-added services in the CMA CGM+ range that can be accessed directly via SpotOn and can sign up simply and rapidly and include them in their quotes. In particular, customers can opt for the ACT with CMA CGM+ services, a full range of solutions enabling them to reduce their environmental impact, according to the announcement.
“Accelerating innovation and digitalisation is one of the key pillars of the CMA CGM Group’s strategy for meeting its customers’ needs by developing smarter, more secure solutions,” commented Nivoix.